The online world is global, with people browsing from many different nations and languages. While the Western world has settled on English as the primary language of the web, it leaves out a huge population.
Adding different languages to your website can greatly enhance the user experience of visitors by allowing them to read your content in their own language.
Search Engine Optimization
Because there is often less competition in different languages, this is a great way to gain some additional traffic to your website.
Translating all your content into a different language can be a time consuming job, but with the help of automated translations, you can get your content translated much quicker. And then if needed, have it reviewed by professional translators.
WordPress has a number of different plugins that help you add additional languages to your website.
Weglot automatically detects all your content and then automatically translates it into your selected languages. You then have the additional options of manually editing the translations or having pros help you fine tune the translated content. With an easy to use dashboard and a very simple setup, this is an excellent option to quickly get your website translated.
TranslatePress also automatically translates your content and then provides a frontend to visually edit the translated content. With support for WooCommerce and site builders, it can handle any website. You own all the translations even if you stop paying for the plugin updates.
WPML is one of the oldest and most widely used plugins. It has a wide array of options and can be customized to suit your needs. It also integrates with a number of translation services.
Polylang is designed to be easy to use and efficient. It is high performance and works with a number of major SEO plugins.